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Database Details

Redbooks

Provides exclusive information on nearly 20,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising. Each listing includes advertising expenditures by media, current agency, fiscal year-end and annual sales, contact information on key personnel, brand name info, S.I.C. & NAICS classifications, and other key data. This resource also includes detailed profiles of nearly 15,000 U.S. and international advertising agencies, including accounts represented by each agency, fields of specialization, breakdown of gross billings by media, contact information on agency personnel and much more.

Type: Reference Work

Format: Full-Text